For small business owners, understanding website traffic and customer behavior is key to growth, and Google Analytics makes that easier. This free tool provides valuable insights into who visits your site, how they found you, and what they do once they arrive. With this data, business owners can refine their marketing strategies, improve website performance, and make informed decisions to drive sales. Google Analytics helps identify which pages attract the most attention, where visitors drop off, and which campaigns deliver the best results. By using this tool effectively, small businesses can compete smarter, optimize their online presence, and ultimately increase revenue. If you have a website with Thryv Business Center, adding your Google analytics tracking code is easy.

Note: If you have SEO with Thryv, Google Analytics is already added to your website and you will not be able to add it here. You will need to view your Google Analytics through the SEO tab in Thryv Marketing Center

Before you Install

Before installing your Google Analytics on your Thryv website, you'll need to have your Google Tracking ID and Google Tag Manager ready. Click Here for Google's guide to finding your tracking ID, and Click Here for Google's guide to finding your tag manager. You'll need to copy both of these later in your website editor.

What is the difference between these?

A GA4 (Google Analytics 4) measurement ID and a Google Tag Manager ID are two distinct components used for website analytics. They serve different purposes and are associated with different tools within the Google ecosystem. Here's an explanation of each:

• A GA4 measurement ID is a unique identifier associated with a Google Analytics 4 property. It is specifically used for tracking and collecting data related to user interactions and events on a website, app, or other digital platform.
• Google Tag Manager (GTM) is a separate tool that allows you to manage and deploy various tracking codes, scripts, and tags on your website without the need for manual code changes. It simplifies the process of adding, updating, and maintaining tracking tools and other third-party scripts.

Installation

To add Google Analytics to your Thryv Business Center website, navigate to the App Market in Thryv Business Center

Next, select the Google Analytics 4 App. 

On the app screen, click on Install in the top right corner.

If you have multiple Thryv websites, select one and continue. If you wish to add Google Analytics to all sites, you will need to repeat these steps for each site individually. If you only have one site, this screen will not appear.

You will be brought to your website editor, where you can paste your Google Tracking ID and Google Tag Manager. Paste each code into the correct field.

Remember to click on Republish in the top right corner when finished.

To view your Google Analytics, you'll need to sign in to your Google Account, and view at Analytics.Google.Com

What metrics are available with Google Analytics 4?

• Page views - The number of times your business page or client portal has been viewed.
• Sessions - A session is a group of interactions that a user takes on your business pages, client portal, or website widgets within a certain period of time.
• Users - The number of unique users who have visited your business pages, client portal, or website widgets. A unique user is a different device that has accessed your page. For example, one person visiting your business page from their smartphone 3 times in a given day would still be considered one unique user
• Average time on page - The average amount of time that visitors spend on each page of your website.

FAQ

Can I use Google Analytics with Thryv's Build-It-Yourself website?

No, Build-It-Yourself websites do not support Google Analytics. To use Google Analytics upgrade to a Thryv Professional Website. 

Do I need a unique Google Tag Manager for each site that I have?

Yes this is recommended, this allows you to track the metrics of each site individually.

Can I view my Google Analytics right from Thryv?

This is only available when purchasing SEO with Thryv Marketing Center. Otherwise, analytics can be viewed directly in your Google Analytics account.

Why are there two separate apps for Google Analytics in the app market?

This app installs Google Analytics on your website itself, while a separate Google Analytics 4 app installs Google Analytics on your Client Portal and Business Page. This allows the two entities to be tracked separately for more detailed metrics.

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