Google Analytics is included with your SEO Program. It contains data about how visitors are finding your site, what they're doing when they get there, and who these visitors are. In addition to the work by our SEO team to better position your site in organic search results, Google Analytics can give valuable insight into your website's performance and measure the success of your SEO program.

To see your Google Analytics for your SEO Program, navigate to SEO>Google Analytics

Overview

The overview page gives a high-level picture of how visitors are finding your website. Hover over the tooltip on any of these charts to see a definition for the metrics it contains. To change the date range for the data displayed, select a new date range at the top right corner. Changing the date here will affect all charts on the page. 

Traffic Acquisition shows the methods visitors are using to find your site. Hover over a time period on the chart itself to see its data specifically. 

• Direct - visitors are entering your URL and going straight to your site, without using a search engine
• Organic Search - visitors are clicking on your site in Google's organic search results
• Paid Search - visitors are clicking on a paid Google search ad
• Referral - visitors are clicking on a link from another site to visit your website
  • Note that visitors from your social pages will be categorized as referrals

Below this are several more charts to measure performance. 

• New vs. Returning Visitors - the ratio of visitors to your site for the first time vs those who have been before
• Sessions - an activity from a unique visitor to the site; the time period the user is actively engaged with the site
• Conversions - when a visitor performs an activity on your site to engage, for example making a payment, booking an appointment, etc.
• Users - the number of unique visitors to your site
• Page Views- number of times a visitor views one of the pages tracked by Google Analytics. Viewing multiple pages in the same session would count these page views individually
• Mobile Sessions - Number of times visitors access your page on a mobile device

• Devices - the type of devices (desktop, smartphone, tablet) visitors are using to access your site
• Top Channels - the sum for the time period for how visitors are accessing your site. Note that visitors from your social pages will be categorized as referrals
• Bounce Rate - the percentage of visitors who click away from your site after one page
• Engagement - the amount of time a visitor spends on your site

• Events - the specific actions users take when visiting your site
• Page Title - the most popular pages of your site
• Top Landing Pages - the pages people first land on when accessing your site
• Top Cities - the locations of visitors to your site

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