When a homeowner in your area searches "plumber near me" or "roof repair," your keyword rankings determine whether your business shows up, and how high. The Keyword Rankings report in your AEO & SEO dashboard shows exactly where your website is appearing on Google and Bing for the search terms your program is targeting, so you can see what's working and where there's room to grow.
Keyword rankings are one part of your AEO & SEO reporting. For AI search visibility metrics, see the AEO tab in your dashboard. View your AEO Dashboard
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Google & Bing Keyword Rankings
This page shows the position in which your keywords are ranking on each site.
At the top of your screen, use the navigation to display keyword rankings for Google or Bing. Note that Google offers the option to toggle between Desktop and Mobile rankings, as these may differ. In addition, select whether you want to display All Keywords, Primary Keywords, or Secondary Keywords.
Primary and secondary keywords are both important for SEO and AEO program, but they serve different roles.
Primary Keywords are keywords your AEO & SEO program is actively optimizing for.
Secondary Keywords are keywords that have improved in rankings as an added benefit of your AEO & SEO program.
A series of metrics gives an overview of your keyword rankings.
- Total Keywords - the total number of primary and secondary keywords being targeted in your program
- Keywords on Page 1 - the number of keywords that rank on the first page of the selected search engine
- Keywords on Page 2 - the number of keywords that rank on the second page of the selected search engine
- Keywords Improved - the total count of keywords ranking higher than they initially did when your SEO program began.
Below the metrics tiles is the full keyword rankings report. By default, the highest-performing keywords appear first. Use the filters and search options above the list to find specific keywords or narrow the display. The numbers in the report indicate the ranking position on the selected search engine for each keyword. Benchmark refers to the keyword's ranking position at the start of your AEO & SEO program. The up and down arrows indicate whether a keyword has risen or fallen in the rankings since the benchmark was set.
Google Search Console
Google Search Console analyzes how your keywords are performing in terms of visitor behavior, rather than ranking position. This page gives data for how often your keywords appear and which of your keywords are clicked the most often.
- Total Keywords - This number is the total number of keywords where your website appears in Google search results, regardless of whether the keyword is targeted by your SEO & AEO program.
- Clicks - the number of clicks from an organic search result that brought a visitor to your website.
- Impressions - Number of times your website appeared in organic search results
- Avg CTR - Average click-through rate, calculated as your number of clicks divided by your number of impressions. A high average CTR means your website is being chosen over competitors when it appears in search results
Below is the table for your keyword performance. In addition to their position on the page, these keywords also show metrics for how visitors are engaging with them. In this table position refers to the average position of the topmost result from your site. Use the filters and search options at the top to display them in a different order or search for specific keywords.
Combining the data from Google Search Console and your Keyword Rankings can give a more complete picture of your website's performance in search. Keyword Rankings shows how your website is ranking for a specific search, and Google Search Console shows which searches are the most valuable, in terms of which searches are performed and/or clicked on more often.
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