Track the effectiveness of your online presence with detailed metrics about how many leads you have, where they are coming from, and how they are engaging with your online profiles. The leads report takes data from Thryv Marketing Center, including your online listings, enhanced profiles, and growth packages, and organizes this data into actionable reports. 

Tips to make sure this report is effective

• This report relies on data fed from Thryv Marketing Center. If you are advertising outside of Thryv Marketing Center, for best results use Trackable Phone Numbers in these advertising efforts so that all of your data stays in one place. 
• Make sure you have completely filled out your Listing Profile, and turned on your Enhanced Profiles if you haven't already done so, to make sure you're getting the most out of your online presence.

Insights gained from this report

• See how many leads your business is acquiring. This is the sum total of all of your online presence connected to Thryv Marketing Center. Remember that you can filter the Total Leads metric to only see them for a certain channel.
• The type of actions your leads are taking. Are they requesting directions on Google maps? Filling out a contact form? This report gives insight into your lead behavior. 
• Impression and clicks to leads (conversion) data, show how effective your online presence is at converting impressions to clicks, and then to leads

Actions you can take from this report

• If your clicks to impressions rate is low, consider changing the copy or content on your online presence to grab your leads' attention and get more conversions, or clarify your call to action
• If you prefer leads to come in a certain way (calls or forms) adjust your online presence and CTAs to reflect this
• Consider changing business categories or keywords to advertise in different areas to get more impressions or leads