Your audience is different on every social media platform, and your message should be, too. The tone you use on LinkedIn isn't the same as the one you use on Instagram. To truly resonate with your followers, it's essential to tailor your content to each channel.

This guide will show you how to write custom captions for every social media post, allowing you to create a cohesive brand that still feels authentic to each audience.

1. Start by creating your post as normal

If you need a complete guide to creating a post, Click Here

2. Set Platform Specific Captions to On

3. Click on the platform icon for this caption and type it in the text box

4. Then, select the next platform and type another caption.

Repeat this step for each platform

5. Once you are finished, continue creating your post and either Save or Post your content