Thryv Leads is part of Thryv Ads Boost, a suite of expertly managed advertising products designed to drive more calls, clicks, and customers to your business. Instead of juggling multiple ad platforms or guessing where to spend your marketing budget, Thryv Leads builds and manages a unified campaign across search, display, and social channels on your behalf. Machine learning continuously optimizes your campaign over time, so your budget works harder the longer your campaign runs.
What Thryv Leads Does for Your Business
Most small business owners don't have hours to spend managing ad campaigns, adjusting budgets, and figuring out which platforms are working. Thryv Leads handles all of that for you, by running a unified advertising campaign across search, display, and social channels and continuously optimizes it using machine learning. The longer your campaign runs, the smarter it gets.
Instead of paying for impressions and clicks that go nowhere, Thryv Leads focuses your budget on high-quality leads: real people actively looking for the services your business offers. Every lead flows directly into your workflow automatically. A contact will be added to your Thryv CRM, complete with AI analysis to determine which leads are the most ready to buy.
Because your campaign is built in partnership with your Thryv Business Advisor rather than configured through a self-serve tool, it is tailored to your business from the start. Your Advisor accounts for the services you want to promote, the geographic area you serve, and the volume of leads you are looking to generate.
How do I purchase Thryv Leads?
Thryv Leads is not available for self-purchase inside the software. To get started, contact your Thryv Business Advisor. During that conversation, your Advisor will gather the details needed to build a custom proposal for your campaign, including:
- The specific services you want to promote
- The geographic area you serve (radius or specific markets)
- The number of leads you are looking to acquire
Your Business Advisor will use this information to set up your campaign before it launches.
How Your Thryv Leads Campaign Works
Once your campaign is live, Thryv Leads builds a unified advertising presence across search, display, and social channels and uses machine learning to allocate your budget toward whichever sources are generating the most qualified leads. The system adjusts continuously, so your campaign improves over time without requiring any action from you.
Thryv Leads uses dedicated tracked phone numbers to attribute leads accurately to your campaign. A tracked phone number is a unique number displayed only on your Thryv Leads ads, separate from your main business number. Every call to a tracked number and every completed contact form on your ad's landing page is recorded and counted as a lead in your campaign reporting.
Changes to your campaign budget or ad content cannot be made directly in the software. Thryv Leads relies on machine learning data collected over time to optimize performance, and manual changes could disrupt that process. If you believe there is an error with your campaign or need to discuss your budget, contact your Thryv Business Advisor or email support@thryv.com.
How to View Your Thryv Leads Performance
Detailed reporting for your Thryv Leads campaign is available in the Analytics tab. To access your campaign results, click Analytics in the left-hand navigation, then click Thryv Leads across the top of the Analytics dashboard.
Dashboard Metrics
The Thryv Leads dashboard displays four performance metrics at the top of the screen:
Impressions — The number of times your ad was displayed to a potential lead across any channel.
Clicks — The number of times someone clicked on one of your ads.
Calls/Form Fills — The number of times a potential lead either called one of your tracked phone numbers or completed a contact form on your ad's landing page.
Missed Opportunities — The number of calls to your tracked phone numbers that went unanswered. If a voicemail was left, you will have the option to listen to the message from the Missed Opportunities section.
Call History
Any calls to your tracked phone numbers are collected in your reporting, and automatically sorted into one of 3 categories. Calls over 30 seconds, missed opportunities, and other calls (typically these are calls that lasted less than 30 seconds).
On this tab you can view your call history to your tracked phone lines. Click the play icon next to any call to listen to the recording, or click the download icon to save the recording to your device. If you are viewing Missed Opportunities, you will have the option to listen to the voicemail message if one was left.
Forms
The Forms tab displays all contact form submissions from your ad's landing page, including the name, phone number, email address, and any additional details the lead provided.
Additional Call Details
This screen shows additional information about the calls received including the source, how many times it rang before being answered, and which tracking number was dialed.
FAQ
Is Thryv Leads available outside the United States? Thryv Leads is available in the United States only. If your business is located in Australia or New Zealand, see how Thryv Leads Lift generates leads for your business.
Can I make changes to my campaign budget or ad content? Changes to your Thryv Leads campaign budget or ad content cannot be made directly in the software. Thryv Leads relies on machine learning data collected over time to optimize performance, and manual changes could disrupt that process. To discuss budget changes or report a campaign issue, contact your Thryv Business Advisor or email support@thryv.com.
Where do my leads go after they come in? Where your leads appear depends on your Thryv product. Thryv Business Center customers will see each new lead automatically create a contact in their CRM. Thryv customers without Business Center will find their leads in the Analytics tab under Thryv Leads.
Does Thryv Leads include social media ads? Thryv Leads runs advertising across search, display, and social channels as part of a unified omnichannel campaign managed on your behalf. The specific channel mix is determined by your campaign's machine learning optimization and is not set manually. Thryv Leads is not a standalone social ads product.
How long does it take to see results? Thryv Leads uses machine learning to optimize your campaign over time, which means performance typically improves the longer your campaign runs. For questions about your campaign's ramp-up period or expected results, contact your Thryv Business Advisor.
What should I do once leads start coming in? Once Thryv Leads is generating contacts for your business, the next step is to nurture those leads and convert them into customers. Learn how to follow up with new leads and turn them into long-term customers.
This article covers Thryv Leads campaign setup, performance reporting, and limitations. It does not cover Thryv Ads Boost social advertising products or paid search outside of the Thryv Leads campaign. For Thryv Leads Lift in Australia and New Zealand, see how Thryv Leads Lift generates leads for your business.
Comments
0 comments