Go beyond just a call, click, or impression and receive high-quality leads with Thryv Leads, an affordable, simple way to generate leads for your business. Thryv Leads takes information about your business and creates a streamlined, omni-channel marketing campaign across several online platforms to get the most quality leads for your budget. 

Take advantage of omnichannel AI-powered campaigns that leverage machine learning to optimize lead generation across leads sources and engage potential customers where they spend their time whether they are searching, browsing, or spending time on social media.

How do I purchase Thryv Leads?

In order for us to set up your campaign properly and ensure you are getting the service that is right for you, Thryv Leads can't be purchased directly in the software, it must be purchased from your Thryv Business Advisor. When you speak to your Business Advisor, they will discuss key information to build your custom proposal. They will go over questions like how many leads you are looking to acquire, how far away geographically your customers come from, and which services specifically you are looking to promote.

How does Thryv Leads work?

We will build a unified advertising campaign across multiple online channels, taking the guesswork out of when and where to advertise. Thryv Leads uses machine learning to optimize your ad campaign over time, continuously adjusting the budget and performance to ensure you are receiving the most quality leads possible. If you are a user of Thryv Marketing Center™ then your results will appear under the Analytics tab. If you are a user of Thryv Business Center™ then each lead acquired will create a contact in your CRM.

How can I view the performance?

Detailed reporting for your Thryv Leads campaign is available in Thryv Marketing Center, under the Analytics tab.

Dashboard

Impressions - the number of times your ad was displayed to a potential lead

Clicks - the number of times someone clicked on one of your ads

Calls/Form fills - the number of times someone filled out a contact form on the landing page of your ad or called one of the tracked phone numbers. This is a unique phone number that is only displayed on your ad, ensuring that leads are attributed properly.

Missed Opportunities - these are calls to your tracked phone numbers that went unanswered. 

Call History

Any calls to your tracked phone numbers are collected in your reporting, and automatically sorted into one of 3 categories. Calls over 30 seconds, missed opportunities, and other calls (typically these are calls that lasted less than 30 seconds).

On this tab you can view your call history to your tracked phone lines. Click on the icons to hear a recording of this call or download the call recording to your device. Note that if you are a user of Thryv Business Center these recordings will also be available under the contact created for this lead in your CRM. If you are viewing Missed Opportunities, you will have the option to listen to the voicemail message if one was left.

Forms

Some leads will opt to complete a contact form online rather than call. These contact forms will capture key information about them as a lead for you to follow up. If you are a user of Thryv Business Center, the responses will be injected into your CRM as well.

Additional Call Details

This screen shows additional information about the calls received including the source, how many times it rang before being answered, and which tracking number was dialed.

Can I make changes to the budget or the content?

Thryv Leads is designed to be a simple solution that takes away guesswork and time consuming tasks. In addition, it relies on machine learning to collect data to optimize your campaign. For this reason, it is not possible to make changes to the campaign directly in the software, as this would likely not have the effect intended. If you believe there are critical errors with your campaign or have questions around this, it is best to contact your Business Advisor, or contact us at support@thryv.com.

My business is getting leads! What's next?

Awesome! Now that your Thryv Leads campaign is bringing in high quality leads, the next step is to nurture them and turn them into sales. Use the other tools in your Thryv software to close the deal and turn them into a lifelong customer. To get started, take a look at this guide.