Knowing which marketing efforts are actually driving calls, clicks, and new customers saves you time and money. The Thryv® marketing analytics guided walkthrough shows you exactly where to find your marketing performance data, so you can stop guessing and start making decisions based on real results. This article explains how to launch and complete the in-app guided walkthrough for marketing analytics.

This article covers launching and completing the marketing analytics guided walkthrough. It does not cover interpreting specific metrics or setting up marketing campaigns. To learn how to read and act on your marketing reports, see Thryv Analytics, Metrics, and Date Filters Explained.

Why Your Marketing Analytics Data Matters

Every dollar you spend on marketing should be working for your business. Thryv® tracks the performance of your marketing efforts, including calls, website visits and customer actions, and surfaces that data in one centralized analytics dashboard. Reviewing your analytics regularly helps you identify what is driving new customers, where leads are dropping off and which marketing channels deliver the best return. The guided walkthrough gives you a hands-on introduction to the analytics dashboard so you can find and use this data confidently on your own.

How to Complete the Guided Walkthrough

The guided walkthrough moves through the marketing analytics dashboard in sequence, highlighting each key area. To advance through the tour, click the Next button on each walkthrough window that appears. As the walkthrough progresses, blue dots will appear on specific areas of the dashboard, click each blue dot to interact with that section and try it for yourself. Each blue dot corresponds to a specific analytics feature, such as your call tracking summary, website traffic data, or campaign performance. Complete each step before advancing to the next prompt. Then, you will have a chance to follow the steps for yourself and see how easy it is to measure your marketing efforts!

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Frequently Asked Questions

Can I skip steps in the guided walkthrough? 

The guided walkthrough is designed to move through the analytics dashboard in a set sequence. Clicking the Next button on each window advances to the following step. To jump to a specific section outside of the walkthrough, close the tour and navigate directly to that section within the Analytics dashboard.