Why Following Platform Requirements Protects Your Business Presence Online

When you post to social media from Thryv®, the content still lives on platforms like Facebook, Instagram, LinkedIn, and others — and each platform enforces its own rules about what can be posted and in what format. Posting an image that is the wrong size can result in a distorted or cropped photo that looks unprofessional. Posting content that violates a platform's community standards can result in the post being removed or your account being restricted, regardless of where the post was created.

Use this article as a reference to ensure every post you publish from Thryv meets the technical and content requirements of each platform, so your business looks professional and your account stays in good standing.

Image and Video Size Requirements by Platform

Each social media platform has its own recommended image and video dimensions. Posting content at the correct size ensures your photos and videos appear in high quality without being distorted, stretched, or cut off. The requirements for each platform supported in Thryv are listed below.

Facebook Image and Video Requirements

Facebook recommends uploading images in JPG or PNG format to avoid stretching or distortion. The recommended dimensions for each Facebook post type are:

• Profile Photo — 180 x 180 px. Profile photos are cropped to a circular shape when displayed in posts and ads.

• Cover Photo — 820 x 312 px.

• Post

  • Square — 1200 x 1200 px

  • Portrait — 630 x 1200 px

  • Landscape — 1200 x 630 px

  • Maximum of 10 photos per post

• Story — 1080 x 1920 px.

• Maximum photo file size — 10 MB.

• Video — Maximum 1 GB, maximum 20 minutes, MP4 format. Recommended size is 1080 x 1350 px.

The diagram above shows the recommended image dimensions for each Facebook post type. Each format is displayed as a labeled rectangle showing the correct aspect ratio and pixel dimensions. Use these dimensions as a reference when preparing images before uploading to ensure they display correctly on Facebook.

Instagram Image and Video Requirements

Instagram profile photos are displayed as a circle within the app. The recommended dimensions for each Instagram post type are:

• Profile Photo — 320 x 320 px. Displayed as a circle within the Instagram app.

• Post

  • Portrait — 1080 x 1350 px

  • Landscape — 1080 x 566 px

  • Square — 1080 x 1080 px

• Story — 1080 x 1920 px.

• Reel — 1080 x 1920 px, minimum 3 seconds, maximum 15 minutes, MP4 format, 9:16 aspect ratio.

• Caption links — Links are not accepted in Instagram post captions.

The diagram above shows the recommended image dimensions for each Instagram post type. Each format is displayed as a labeled rectangle showing the correct aspect ratio and pixel dimensions. Note that Instagram profile photos are cropped to a circle — ensure the most important part of your logo or photo is centered before uploading.

Threads Image and Video Requirements

• Images

  • Maximum of 10 images per post

  • Maximum resolution 1080 x 1440 px

• Videos

  • MP4 format

  • Maximum 5 minutes

  • Maximum resolution 1920 x 1080 px

• Text

  • Maximum 500 characters per post

  • Maximum 1 hashtag per post using the # symbol

LinkedIn Image and Video Requirements

• Images

  • Recommended resolution 1080 x 1080 px

  • Maximum of 9 images per post

• Video

  • Minimum 3 seconds, maximum 10 minutes

  • Maximum file size 200 MB

  • MP4 format

  • Video title maximum 400 characters

YouTube Video Requirements

• Video — Maximum 512 MB, MP4 format, maximum 100 character title.

• Shorts — Maximum 60 seconds, vertical format at 9:16 aspect ratio, 1080 x 1920 px resolution.

Google Business Profile Post Requirements

• Image — 1 image per post, recommended resolution 1080 x 1080 px.

• Video — Maximum 30 seconds, MP4 format.

• Text — Maximum 1500 character caption.

TikTok Video Requirements

• Video — Maximum 10 minutes, 1080 x 1920 px resolution, MP4 format, maximum 150 character caption. TikTok accepts video content only — images are not supported for posting through Thryv.

Pinterest Image and Video Requirements

• Image — Single image posts only, maximum resolution 1080 x 1920 px.

• Video — Maximum 60 seconds. A Pinterest business account is required to post videos.

• Text — Maximum 500 character caption, maximum 20 hashtags, links are not accepted in Pinterest captions.

Meta Content Policies: What You Can and Cannot Post on Facebook and Instagram

Meta — which operates both Facebook and Instagram — enforces strict community standards that apply to all content posted on their platforms, regardless of where the post was created. Posts published through Thryv are subject to the same Meta community standards as posts made directly on Facebook or Instagram. Meta reserves the right to remove posts or take action against your account for content that violates their policies.

What follows is a summary of the Meta content restrictions most relevant to business owners. This summary is not a complete list of all Meta policies. For the full and current Meta community standards, see Meta's Community Standards Policy Page.

It is entirely at the discretion of Meta to determine whether a specific piece of content violates their policies. Meta does not provide Thryv or any other third-party platform with a process to challenge Meta's ruling on whether a post violates their guidelines.

Restricted Goods and Services on Meta

Meta restricts posts that attempt to buy, sell, trade, or promote certain categories of goods and services. The following categories are restricted on Meta platforms:

• Firearms — Posts that attempt to buy, sell, or trade firearms, firearm parts, ammunition, explosives, or lethal enhancements are restricted. An exception applies when the post is from a Page, Group, or Instagram profile representing a legitimate brick-and-mortar retail business, website, brand, or government agency such as a police or fire department.

• Non-Medical Drugs — Posts that attempt to buy, sell, or trade non-medical drugs, or that speak positively about, encourage the use of, or provide instructions for making or using non-medical drugs are not allowed.

• Pharmaceutical Drugs — Posts that attempt to buy, sell, or trade pharmaceutical drugs are restricted, with exceptions for listing vaccine prices in an educational context or offering delivery services when posted by a legitimate healthcare business.

• Marijuana — Posts that attempt to buy, sell, trade, donate, or gift marijuana are not allowed.

• Alcohol and Tobacco — Posts that attempt to buy, sell, or trade alcohol or tobacco are restricted, with exceptions for posts from legitimate brick-and-mortar retail businesses or posts about alcohol or tobacco that will be consumed at a specific event or location such as a restaurant, bar, or party.

• Weight Loss Products — Posts that make miracle claims about weight loss products and attempt to sell, trade, or gift those products are not allowed. Meta does not allow before-and-after photos that display idealized weight loss results.

• Hazardous Goods and Materials — Posts that attempt to buy, sell, trade, or gift hazardous goods and materials are not allowed. Meta determines what constitutes a hazardous good or material at its sole discretion.

Frequently Asked Questions

What does this article cover?

This article covers the image and video size requirements for all social media platforms supported in Thryv, including Facebook, Instagram, Threads, LinkedIn, YouTube, Google Business Profile, TikTok, and Pinterest. This article also covers Meta's content policies for restricted goods and services that apply to Facebook and Instagram. This article does not cover how to create or schedule social media posts from Thryv — for posting instructions, see your social media posting guide. This article does not cover platform-specific content policies for LinkedIn, YouTube, TikTok, or Pinterest — refer to each platform's own policy documentation for those guidelines.

My post was removed by Facebook or Instagram. Can Thryv appeal the removal?

No. Which posts are removed is entirely at Meta's discretion. Thryv has no ability to appeal a content removal decision made by Meta. If you want to appeal a removal decision, the appeal must be submitted by the page owner directly through Meta. For instructions on how to appeal a Meta content decision, see Meta's Page on How to Appeal Content Decisions.

Does posting through Thryv guarantee my content follows Meta's community standards?

No. Meta's community standards apply to all content posted on their platforms regardless of where the post originated. You are responsible for ensuring any content you create and publish through Thryv complies with the community standards of each platform you post to. Meta's policies apply the same way whether a post was created in Thryv or posted directly on the platform.

Can I post an image that does not match the recommended size for a platform?

Yes. Most platforms will still accept an image that does not match the recommended dimensions. However, the platform will automatically resize the image before publishing it, which may cause the image to appear distorted, stretched, or cut off. To ensure your images display correctly, use the recommended dimensions listed in the Image and Video Size Requirements section of this article before uploading.

Will Meta restrict my account for repeated policy violations?

Yes. Meta uses a strike system to progressively restrict accounts that repeatedly violate their community standards. Meta also reserves the right to take more immediate or severe action depending on the nature of the violation. For a full explanation of the actions Meta may take against an account, see Meta's Policy on Restricting Accounts After Violations.

If Meta restricts my page, can I still post from Thryv?

No. If Meta restricts your Facebook or Instagram page, you will not be able to publish posts to that page from any platform, including Thryv. The restriction applies at the platform level and affects all posting tools equally.