Growth Packages are a great way to get more exposure for your Enhanced Profiles. In order to ensure optimal performance, it's critical to have a detailed and robust profile, so that your leads have all the information they need to convert to a sale. This guide will show the most important steps you can take to set up your Growth Package for success!

Your Growth Package is set up in the Listings Management tab. 

When a lead clicks on one of your ads included with your Growth Package, they will be directed to your Enhanced Profiles. The best way to ensure conversion when this happens is to have your profile filled out as completely as possible with details. The more information on your profiles, the more likely a potential lead will choose your business. If you have already set up your listing profile information, and your Enhanced Profiles, click on Growth Package in the shortcuts menu to skip to selecting cities for your profile to appear in.

For a full guide to filling out your listing profile, which will increase the performance of your Growth Package, Enhanced Profiles, and listings, Click Here. In the meantime, in this article we'll touch on some of the most impactful changes you can make to your listing profile.

Start by choosing your categories carefully, as these will also be the categories where your ads will be displayed. Make sure that these are services relevant to your business and the ones that you most want to promote. Select up to 5 categories, as this is the limit for most partners, and the first 5 categories chosen will be the ones included in your Growth Package.

Make sure your Address, Phone, Email, and Business Hours are correct as these are important information for leads to see. Another important way to make your profile stand out is by adding Photos. Having great photos can make the difference between your ad being seen or being skipped! Some great ideas for photos to add that will help leads choose your business are:

• Logos
• Your storefront if applicable
• Work samples
• Menus

Finally, make sure your Enhanced Profiles are turned on. While all 4 are beneficial, the most important ones to your Growth Package are Yelp, as this will be the basis of your Yelp CPC ads, and YP as this will be the landing page for all other ads. Make sure the toggle is set to Enabled. For Yelp, select Attributes for your business, as these help your business appear in Yelp searches and stand out.

Your growth package will display your profiles in paid ads in your business home city, and up to 5 additional cities. Use the city drop-down to add more cities. Your Enhanced Profiles and paid advertisements will display in each city selected. You are free to expand your reach to another state, another key metropolitan area or consolidate in the cities surrounding your area. There is no mileage limit and cities do not have to be connected, you can reach the exact area that benefits your business.

Reviews

Remember, your review star rating is often included in your paid ads. This can be another key differentiator to help you be chosen instead of your competitors. It's important to make sure that you have plenty of reviews, ideally with good ratings, and that you are responding to all reviews received (good or bad, responses will still have a positive impact). 

If you are also a Thryv Business Center user, Click Here for a guide to automated campaigns, which can be used to generate more reviews.

To learn more about how you can use Thryv Marketing Center to monitor and respond to your reviews, Click Here!

FAQ

Do I need to create a landing page to use with my Growth Package?

Your Growth Package will leverage your existing Enhanced Profiles to convert leads. Your YP and Yelp Enhanced Profiles, which are filled out with the information on your Listings Management screen, will be the destination for all leads who click on your ads.

Do Growth Packages come with a call or lead expectation?

No. Growth Packages offer placement and exposure on our partner sites. The number of impressions/clicks required to generate a call varies greatly by industry, geography, and several other factors, so it is not possible to guarantee a set amount of calls/leads. You can view calls, clicks, and impressions in the Growth Packages tab in your Thryv Marketing Center analytics.

How can I purchase a Growth Package?

Growth Packages must be purchased from your Thryv Business Advisor.

Am I able to use Zip codes or counties for my Growth Package?

No, only cities are available for Growth Packages.

Are there any limitations to the cities purchased?

No more than 5 cities outside of your business home city can be purchased. You are able to select any cities that appear in the drop-down. There is no mileage limit and the cities do not need to be connected.

Can I change my cities purchased?

Yes, all you need to do is uncheck the previous cities and check the new ones in the drop-down. Please allow 48-72 hours for the change to take effect.

How do I see or control which sites my ads will appear on?

Thryv Marketing Center will automatically determine this for you, by spending your media budget to get the most exposure for your Enhanced Profiles. This process is automatic and can't be adjusted.

Can I opt out of certain sites?

You are able to opt out of Yelp CPC ads by disabling your Yelp Enhanced Profile. All other sites will send traffic to your YP Enhanced Listing. Be advised disabling your Yelp Enhanced Profile can affect the performance of your Growth Package.

Can I purchase multiple Growth Packages?

Only one Growth Package can be purchased per Thryv Marketing Center account.

If I am a service based business and do not display my address on my online profiles, can I still use a Growth Package?

Yes, you can still use all Enhanced Profiles with a hidden address. Keep in mind that some publishers in our listing network will not display businesses without an address.

If I am already an advertiser on YP.com, can I still use a Growth Package?

If you have a PLL (Priority Local Listing) you can keep this advertisement alongside your Growth Package, but if you have YP metal listings (Platinum, Gold, Silver, Bronze) these will need to be cancelled. Please contact your Business Advisor for details. 

If I am running my own Google ads, can I still use a Growth Package?

Yes! Your Growth Package does not interfere with your Google ads in any way, you can continue to use both at the same time.

Can I disable call recording?

Yes, you can disable call recording in your Settings. Keep in mind that call tracking numbers are required and can't be disabled.

How do I edit the landing page for my ads?

Because Growth Packages leverage your existing Enhanced Profiles in Thryv Marketing Center, any edits you make in your Listings Management Profile will reflect there. You can use this tab to add any information you want your leads to see.