Growth Packages offer comprehensive reporting on their performance and calls generated. To view stats for your Growth Package, navigate to Analytics>Enhanced Profile + Growth Package

Performance

The Performance section will show data for your Enhanced Profiles and Growth Package. Click on the tile for a metric to display it on the graph. The available metrics are:

• Impressions - number of time your profile/ad has appeared in a search
• Click - number of times someone has clicked to view your profile
• Calls - number of calls to your tracked phone lines

Use the date filter to change the date range for this data. Note that the solid line on the graph shows data for the period selected, while the dotted line shows data for the previous corresponding period. For example, if you have selected 30 days for the time range, the solid line will show the previous 30 days, while the dotted line will show the 30 days prior

In addition, you can also filter by the type of exposure for your business, between your listings, Enhanced Profiles, Trackable Phone Numbers, and ads from your Growth Packages.

Note: Listings do not come with trackable phone numbers, so there will not be call data for them, any calls received directly from your listings would go straight to your business phone number and would not be tracked.

Call Activity

Here you can see the calls received from your tracked phone numbers in your Enhanced Profiles, Growth Packages, and other Trackable Phone Numbers. If possible, Thryv Marketing Center will identify the caller, and their contact information, timestamp of call, and the source will display. 

To hear a recording of the call, click on Play Call Audio. Use the Play/Pause button to play or stop the recording. To add an internal note to this recording, use the +Add Note button. Note that this note will not be sent to your lead, but it will be visible to your other staff.

FAQ

Is this all of the data available for my Enhanced Profiles? Is there any data that isn't tracked?

There are some instances where it is not possible to track the behavior of your leads/customers. For example, if a customer finds your business through an ad, clicks on your enhanced profile, then clicks on your website for more information, and calls your business directly rather than through the tracked phone number, this call wouldn't appear on your reporting.

How do I know these are calls from true leads and not my existing customers?

The only calls that will display here are calls to your tracked phone numbers from your Thryv Marketing Center program. These are unique numbers that are only published on your ads, and not anywhere else. If someone is calling this number, they found it through your placement from Thryv Marketing Center. If a customer calls your business phone number, that call will not be tracked here. There is a chance the same lead calls more than once, or calls the tracked phone number again after they become a customer. These will still appear in your tracking, you can add a note to distinguish them if desired. Remember that Growth Packages are a flat price and do not charge by the call, so repeat callers do not affect your pricing.

How can I call these leads back?

Their contact information will always display under Contact Info. However, if you are looking for a way to call back from the same system and keep all conversations tracked, we recommend adding the Calls channel in Thryv® Command Center.

How do I track the pipeline as these leads become customers?

If you are a user of Thryv Business Center™ you can do this from the Clients tab. Use client statuses and other information to track this customer all the way from lead to job completion.

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