A Heatmap is a visual representation of data that shows you where visitors are clicking, scrolling, or spending their time on your web pages. It uses color-coding to indicate which areas of a page are getting the most attention or interaction from users. Red colors indicate a higher volume of clicks, while blue colors indicate a lower volume.
Here are a few ways your heatmap can provide you with valuable insights:
- Understanding User Behavior: Heatmaps help you see how users engage with your website. They can show you which elements (like buttons, links, or images) are attracting the most clicks or taps.
- Optimizing Design: By analyzing heatmaps, you can identify design elements that may be confusing or overlooked by visitors. This insight allows you to make informed decisions about where to place important information or calls-to-action for better usability and conversion rates.
- Improving Conversion Rates: Heatmaps can reveal which parts of your sales funnel are effective and which may need improvement. For example, if a crucial button is being missed by users, you can adjust its placement or appearance to increase conversions.
- Mobile Optimization: They are particularly useful for understanding how visitors interact with your site on mobile devices. Heatmaps can show you if there are differences in behavior between desktop and mobile users, allowing you to tailor your responsive design accordingly.
- A/B Testing: Heatmaps can complement A/B testing by providing quantitative data on user behavior that helps validate or refine the results of your experiments.
If you are using a Thryv website, then your heatmap is automatically enabled. If you are using a 3rd party website, Click Here for a guide to acquiring the necessary code snippet to enable the heatmap on your website.
To access your heatmap, navigate to Tools>Heatmap
Each page on your site will have its own heatmap. To view the heatmap for a specific page, click on View Heatmaps
Reading Your Heatmap
You will see a darkly shaded version of your website, with colors indicating where clicks are occurring.
Here is an example of a highly clicked element. The red dot indicates that this call button is receiving lots of clicks.
By contrast, here is an element with a low volume of clicks. The blue dots indicate that a small number of people are clicking on this home page button.
Heatmap Settings
You can edit the settings for your heatmap in the center of the ribbon at the top of the page
Heatmap - the heatmap button within this menu will show settings for the heatmap itself, including how it displays and which data you would like to appear. You can choose between displaying user mouse clicks, moves, or scrolls. You also can edit the opacity of the heatmap display
Forms - this menu shows data for forms completed on your site. Including detailed reporting, abandon rate, and comparison over time.
Elements - This menu breaks down the engagement data by the element on your site. By default it will display the most-clicked elements in order, and you can use the filters at the top to sort the data.
Recordings - In this menu, you can watch a replay of customers engaging with your site, including their location and browser information. Click Play to watch a session, or you can export the data to a csv.
Filter Your Data
To filter your heatmap by device type, click on Device in the top left. From here you can see the activity from desktop, tablet, or mobile devices, or filter by a custom screen size.
Use the Emulate mobile device checkbox to see how your site appears on a mobile screen.
To filter your heatmap, click on Segments. From this menu, you can apply multiple filters to the data displayed. Some of the most popular filters are date range, browser,
What can I do with heatmap data?
Now that you've gained valuable insights about visitors to your website, you can make data-driven decisions when it comes to website designs. Some options available to you are
- Focus on your preferred call to action - whether it's a call button or a phone fill, consider making your intended action the most prominent and accessible on your site
- Identify high interest areas - make sure the content in higher interest areas is understandable and engaging, and think carefully about the message it's sending to your customers
- Optimize for mobile - if the behavior varies when users access your site from their phone, consider changing the layout for your mobile optimized site to drive better engagement
Looking for more ways you can improve your site? Ask other business owners in our User Community!
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