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Marketing Center enables you to track your competitors' keywords and gain insights to improve your own performance. To get started, navigate to Tools>Competitor Tracking. Here, you can add the websites of up to 10 of your competitors, and gain valuable insights as to which keywords they are ranking in, to inform your own marketing efforts.

Marketing Center's competitor tracking tool allows you to enter the websites of any competitor you would like to track, and will analyze their keyword performance. Allowing you to either compete directly in the same keywords as the competition, or target different keywords you think they may be missing.

To add your competitors, click on Add New, and enter several of your competitor website URLs you'd like to track, we'll identify which keywords overlap with your your competitors and how those keywords perform. To remove an unwanted site, click on x Remove. 

In the pane below, Marketing Center will display the top keywords that these sites advertise on, and display data for the following metrics:

• Volume - total searches for this keyword in the past month
• CPC (Cost Per Click) - the average price and advertiser pays per click in this keyword
• Advertisers - the total number of business advertising in this keyword online in the last 6 months. This gives an idea of how competitive this keyword is
• Paid Clicks - of all clicks made on this keyword's results page, the percentage of those clicks that went to paid ads

Keyword Market Intel is a summary of information about common keywords among both you and your competitors.

All Keywords - Keywords that any of these domains buy. Even if one domain in this list buys a keyword that others don't, that keyword will be added to this list. It's a way of seeing the entire keyword universe for this group.

Core Keywords - These are keywords that all of the listed domains buy. As you add more competitors, this category likely gets smaller, as there are fewer keywords that all domains would share.

Missing Keywords - These are keywords that the your domain does not rank for, but all other competitors do.

Potential Keywords - These are keywords that only the  your domain is buying, but none of these competitors are. Some of these might be branded terms or exclusive products. That's why we say these this is potential waste as opposed to certain waste. Review them carefully and consider setting some of the underperforming keywords to negative match.

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