An Instagram Story is a feature on the Instagram platform that allows users to share photos and videos that stay published for 24 hours. Stories are displayed in a slideshow format at the top of your followers' feeds and can include various elements such as text, stickers, emojis, and more. Stories are a great way to create a more visible post that creates a sense of urgency for your audience to engage. Try them for limited-time offers, flash sales, or time-sensitive announcements, encouraging your followers to act quickly.

To post a story, create or schedule your post as normal by clicking Post Now, or clicking a date on your calendar to schedule the post.

In the window that appears to create your post, change the toggle to Story

A warning will pop up advising that Stories can currently only be published to Instagram. Click on Convert to Story to continue.

Next, add either an image or video to your post (but not both).

Post a Story With Video

To use a video for your Story, click on Upload Video. Your device's file explorer will appear. Select one video file to upload. Enter a Title in the field provided. Note that this does publish with the post, but is internal for you to distinguish one story from another.

To set the thumbnail, which will serve as a preview for your Story, scroll to the frame in the video you want to use, and click Use Frame as Thumbnail

Ensure which Instagram page or pages on which you want to publish the story by making sure the box next to them is checked. Then, click on Publish to # Pages to publish your story.

Post a Story With an Image

To post a story with an image, click on Add Image

Then, select whether to upload an image from your device's files, Find Free Stock Images in the stock photo library, or Design Custom Media to open Canva to design your own image.

Once you've selected your image, a preview will be available. Ensure which Instagram page or pages on which you want to publish the story by making sure the box next to them is checked. Then, click on Publish to # Pages to publish your story.

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