Understanding how visitors find and interact with your website helps you make smarter decisions about your marketing and online presence. Google Analytics 4 is a free tool provided by Google that tracks how people arrive at your site, which pages they visit, how long they stay, and whether they take actions like filling out a form or making a purchase. Connecting Google Analytics 4 to Thryv Business Center lets you automatically track visitor interactions on your business page, client portal, and website widgets, all reported directly to your Google Analytics 4 dashboard. This article covers how to connect Google Analytics 4 to Thryv Business Center and what metrics become available once connected.

Why Connect Google Analytics 4 to Thryv Business Center

Most business owners want to know whether their website is working, whether people are finding it, staying on it, and taking action. Google Analytics 4 gives you that data automatically once connected. When you connect Google Analytics 4 to Thryv Business Center, visitor interactions on your business page, client portal, and website widgets are tracked and reported directly to your Google Analytics 4 dashboard without any manual setup required beyond the initial connection. This means you can see what is and isn't working on your site and make informed decisions to attract and convert more clients.

How to Connect Google Analytics 4 to Thryv Business Center

To connect Google Analytics 4, click App Market in the left-hand navigation, then click Google Analytics 4. 

 On the Google Analytics 4 app page, click Get This App.

Enter your GA4 Measurement ID in the field provided. If you use Google Tag Manager, you may also enter your Google Tag Manager ID in the corresponding field. Both fields are optional beyond the GA4 Measurement ID, but entering your Google Tag Manager ID allows you to manage additional tracking tags through Google Tag Manager. When you have entered your IDs, click Save.

How to Find Your GA4 Measurement ID and Google Tag Manager ID

A GA4 Measurement ID is a unique identifier associated with your Google Analytics 4 property. The GA4 Measurement ID is used to track and collect data about user interactions and events on your website, business page, and client portal. 

To find your GA4 Measurement ID, follow Google's instructions for finding your GA4 Measurement ID.

A Google Tag Manager ID identifies your Google Tag Manager account. Google Tag Manager is a separate tool that allows you to manage and deploy tracking codes and scripts on your website without making manual code changes. Entering your Google Tag Manager ID is optional. To find your Google Tag Manager ID, follow Google's instructions for finding your Google Tag Manager ID.

What Metrics Are Available After Connecting Google Analytics 4

Once your GA4 Measurement ID is saved, Thryv Business Center automatically begins reporting visitor interactions on your business page, client portal, and website widgets to your Google Analytics 4 dashboard. The following metrics are available in your Google Analytics 4 account after connecting:

• Page Views — The number of times your business page or client portal has been viewed.
• Sessions — A group of interactions a user takes on your business page, client portal, or website widgets within a single visit.
• Users — The number of unique devices that have accessed your business page, client portal, or website widgets. For example, one person visiting your business page three times from the same smartphone counts as one unique user.
• Average Time on Page — The average amount of time visitors spend on each page of your website.

How to View Your Google Analytics 4 Data

Google Analytics 4 data is not viewable inside Thryv Business Center. To view your analytics, go to google.com/analytics and sign in to your Google account. For help navigating your Google Analytics 4 account, see Google's support materials for Google Analytics 4.

Frequently Asked Questions

Do I need a Google Tag Manager ID to connect Google Analytics 4?
No. The Google Tag Manager ID field is optional. You only need your GA4 Measurement ID to connect Google Analytics 4 to Thryv Business Center.

Can I view my Google Analytics 4 data inside Thryv Business Center?
No. Google Analytics 4 data is only viewable in your Google Analytics account at google.com/analytics. Thryv Business Center sends the data to Google Analytics but does not display the data inside the platform.

Does this article cover setting up a Google Analytics account?
No. This article covers connecting an existing Google Analytics 4 account to Thryv Business Center. To set up a Google Analytics 4 account, follow Google's instructions for creating a Google Analytics 4 account.