Google Analytics is a free tool provided by Google that gives you detailed insights into how visitors find and interact with your website. Adding Google Analytics to your Thryv website lets you track where your visitors are coming from, whether that is search engines, social media, or other websites which pages they visit, how long they stay, and whether they complete actions like making a payment or filling out a form. This data helps you make informed decisions about your website and marketing efforts so you can attract more customers and improve their experience on your site.

What You Need Before You Start

To add Google Analytics to your Thryv website, you will need a Google Analytics account and your Google Analytics Measurement ID. Your Measurement ID is a unique identifier that connects your Thryv website to your Google Analytics account. A Measurement ID follows this format: G-XXXXXXXXXX. For example: G-QCX3G9KSPC.

To find your Measurement ID, log in to your Google Analytics account and locate the Measurement ID in your account settings. To create a Google Analytics account or learn more about Google Analytics, visit Google Analytics.

How to Add Google Analytics to Your Thryv Website

Follow these steps to connect Google Analytics to your Thryv website using your Measurement ID.

1. Open your Thryv website editor

Log in to your Thryv account. Navigate to your website editor and click Edit to open the editor for your Thryv website.

2. Navigate to Google Tools

In the left-hand navigation panel of the website editor, locate and click SEO & Settings. Then click Google Tools. The Google Tools section is where you connect Google Analytics and Google Tag Manager to your Thryv website.

3. Enter your Google Analytics Measurement ID

In the Google Tools section, enter your Google Analytics Measurement ID in the Google Analytics ID field. If you are using Google Tag Manager instead of Google Analytics directly, enter your Google Tag Manager ID in the Google Tag Manager ID field instead.

4. Save your changes

Click Save to apply your Google Analytics ID to your Thryv website. Google Analytics will begin collecting data about your website visitors once the ID is saved and your website is published.

Frequently Asked Questions

What is a Google Analytics Measurement ID? 

A Google Analytics Measurement ID is a unique identifier that connects your website to your Google Analytics account so Google can track visitor data for your site. A Measurement ID follows the format G-XXXXXXXXXX, for example G-QCX3G9KSPC. You can find your Measurement ID in your Google Analytics account settings.

Can I use Google Tag Manager instead of Google Analytics directly? 

Yes. The Google Tools section in your Thryv website editor accepts both a Google Analytics ID and a Google Tag Manager ID. Enter the ID that corresponds to the Google tool you are using. You do not need to fill in both fields.

When will Google Analytics start collecting data after I add my Measurement ID? 

Google Analytics will begin collecting data about your website visitors once your Measurement ID is saved in the Google Tools section and your Thryv website is published. It may take up to 24 to 48 hours for data to appear in your Google Analytics account after the connection is established.

Where do I find my Google Analytics data after connecting it to my Thryv website? 

You can view your Google Analytics data directly inside your Thryv AEO & SEO dashboard. To learn how to access and interpret your Google Analytics data in Thryv, see [Understand Website Acquisition Data in Google Analytics for AEO & SEO].

What does this article cover? 

This article covers how to add a Google Analytics Measurement ID or Google Tag Manager ID to your Thryv website using the Google Tools section in the website editor. It does not cover creating a Google Analytics account, locating your Measurement ID inside Google Analytics, viewing analytics data in your AEO & SEO dashboard, or setting up Google Tag Manager.