Understanding how visitors interact with your website helps you make smarter decisions about your online presence. Thryv® provides detailed website analytics directly inside your account, including traffic data, device breakdowns, conversion rates, and a visual heatmap, so you can see exactly what is working on your website and where there are opportunities to improve without needing a separate analytics tool.

What This Video Covers

This video walks you through how to use the website analytics section in Thryv, including how to view and interpret website traffic stats, sessions by device type (desktop, mobile, and tablet) conversions such as form fills and phone calls to your tracking number, conversion rate, and how to access the heatmap to see a visual representation of where visitors are interacting with your site. It does not cover setting up website analytics or using the heatmap in detail. For a full walkthrough of the heatmap feature, see the heatmap video linked in this article.

How to Use This Video

Watch the full video below to follow along with the website analytics walkthrough. To change the graph displayed, click on any of the available stats to update the visual chart to reflect that specific metric. To access the heatmap, scroll to the Heatmap section and click View Heatmap.