Knowing that people are visiting your website is only half the picture. 

The Heatmap in Thryv® shows you exactly what visitors are doing once they arrive, where they click, how far they scroll, which forms they abandon, and which elements on your pages are getting the most engagement. With that information, you can make confident decisions about what to change, what to keep, and where to focus your energy to turn more visitors into customers.

The video below walks through the Heatmap tools available in Thryv. 

What the Heatmap Covers

The Heatmap in Thryv includes the following tools, each accessible from the Heatmap section of your marketing tools:

1. Clicks: shows the most active pages on your website along with page views, with filters for date range, page search, and advanced sorting
2. Heatmap view: a visual overlay on any page showing where visitors are clicking, moving, or scrolling, with color intensity indicating engagement level
3. Forms: shows completed forms on your website including detail reporting, abandon rate, and performance comparison over time
4. Elements: breaks down engagement data by individual element on your page, sorted by most clicked by default
5. Recordings: lets you watch replay sessions of real visitors navigating your site, including their location and browser information
6. Devices: shows Heatmap activity filtered by device type, including a mobile emulator to see how your site appears on a phone or tablet