Spending money on ads without knowing what your competitors are targeting means bidding blind. The Competitor Tracking tool in Thryv lets you enter any competitor's website and instantly see the keywords they are using in Google Ads. Along with search volume, cost per click, number of advertisers using each keyword, and click-through rate, so you can make smarter decisions about where to put your ad budget. Competitor Tracking also identifies three high-value keyword categories for your own campaigns: core keywords that all domains in your space have purchased, missing keywords that your competitors have but you don't, and potential ad waste keywords that are generating impressions but not clicks. To access Competitor Tracking, click Tools in the left-hand navigation and then click Competitor Tracking. Add a competitor by clicking Add New, entering the competitor's website URL, and clicking Add Competitor.