This article covers how email content filters work, why emails get filtered to spam, and best practices for improving email deliverability when sending through Keap™.What Is a Content Filter?Conten...
Best PracticesEmail deliverability and platform integrity are a shared responsibility between Thyrv and all users of the platform. By following industry-standard email marketing practices and compl...
In email marketing, spam is often thought of as unsolicited or unwanted email. In practice, however, spam is anything a recipient marks as spam or abusive.Every person you email has the ability to ...
When an email cannot be delivered, it bounces. Understanding why an email bounced helps you take the right corrective action — whether that means cleaning your list, adjusting your email content, o...
If you received a Razor2 warning in the content checker, your sending domain has been associated with spam-like content or behavior. Your CRM uses an internal content-checking system that analyzes...
Why Domain Authentication Is Required to Send EmailMajor inbox providers — including Google, Yahoo, and Microsoft — now require all senders to authenticate their sending domain with DKIM and align ...
Spam bots can silently flood your contact list with fake records, damage your sender reputation, and trigger email compliance flags that shut down your ability to send. A spam bot is any automated ...
Contacts engage with your business in many ways calls, texts, website visits, purchases, and more. Email is just one channel, and not everyone prefers it. That’s okay! The goal is to send marketing...
If you have been contacted by the Email Compliance Team about excessive invalid hard bounces, your account requires immediate attention. Invalid hard bounces occur when emails are sent to addresse...
This article covers what spam traps are, how they affect email deliverability in Keap™, and best practices for keeping a list free of spam trap addresses.Spam traps are special email addresses used...
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