Every marketing email you send must include a clear, working unsubscribe link. This is not optional — it is required by law in most countries, and it is one of the most important factors in protect...
Why Re-Engagement Campaigns Protect Your BusinessA growing list of unengaged contacts creates a silent risk to your email deliverability. When a significant portion of your audience stops opening y...
Why Re-Engagement Campaigns Protect Your Email DeliverabilityAs your contact list grows, some contacts will stop opening or clicking your emails over time. Sending emails to unengaged contacts hur...
Why Email Reputation Determines Whether Your Campaigns Reach the InboxEmail reputation is the score inbox providers like Gmail, Outlook, and Yahoo assign to your sending domain based on your techni...
Your email deliverability depends on how engaged your contacts are — and how well you manage the ones who stop engaging. This article explains what email engagement means, how it affects your abili...
Keep your contact list clean automatically — without manual review every week. Automated List Management monitors how recently your contacts have engaged with your emails and assigns engagement-bas...
How Keap Sends Your EmailKeap uses a shared IP pool to send outbound email. The IPs in this pool and their reputations are actively managed by Keap's Postmaster, Compliance, and Deliverability team...
Email providers including Gmail, Yahoo, AOL, and Microsoft now enforce DMARC policies that reject emails sent from their domains through third-party platforms like your automation builder. If your ...
Why Explicit Permission Is Required for Email MarketingGaining explicit permission for email marketing is not only a best practice — it is required by Keap and most reputable email service provider...
What the Engagement Days Metric MeasuresThe Engagement Days metric tracks two things: which contacts you have emailed within the last 30 days, and the average number of days since those contacts la...
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