What It MeasuresThe Engagement Days metric shows: The contacts you’ve emailed within the last 30 days. The average number of days since their last engagement. Engagement is recorded when a contact:...
Ever put your heart and soul into a marketing email—crafting the perfect subject line, snappy copy, and a killer call-to-action—only for it to go straight to spam? It's the worst. Instead of reachi...
In email marketing, spam is often thought of as unsolicited or unwanted email. In practice, however, spam is anything a recipient marks as spam or abusive.Every person you email has the ability to ...
Most emails bounce because of a permanent issue with the receiving email account, a temporary issue with the receiving email account, or because the email is blocked by the receiving server. When a...
For the Max Classic/Ultimate editions of Keap, please refer to this article: Email Authentication (DKIM, DMARC, and SPF) Table of contents Why Domain Authentication is Required What are DKIM and ...
What is a Spam Bot?A Spam Bot is any submission to a database that is created autonomously from a third party. The more sophisticated the spam bot, the more difficult it is to identify. Typically, ...
Contacts engage with your business in many ways calls, texts, website visits, purchases, and more. Email is just one channel, and not everyone prefers it. That’s okay! The goal is to send marketing...
What Is an Invalid Hard Bounce?An Invalid Hard Bounce occurs when you attempt to send email to an address that does not exist or is otherwise undeliverable at the receiving mailbox provider (MBP). ...
Spam traps are special email addresses used by mailbox providers, blacklist operators, and anti-spam organizations to detect senders with poor list quality or bad email practices. A spam trap looks...
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