Your email deliverability depends on how engaged your contacts are — and how well you manage the ones who stop engaging. This article explains what email engagement means, how it affects your abili...
Keep your contact list clean automatically — without manual review every week. Automated List Management monitors how recently your contacts have engaged with your emails and assigns engagement-bas...
How Keap Sends Your EmailKeap uses a shared IP pool to send outbound email. The IPs in this pool and their reputations are actively managed by Keap's Postmaster, Compliance, and Deliverability team...
Email providers including Gmail, Yahoo, AOL, and Microsoft now enforce DMARC policies that reject emails sent from their domains through third-party platforms like your automation builder. If your ...
Why Explicit Permission Is Required for Email MarketingGaining explicit permission for email marketing is not only a best practice — it is required by Keap and most reputable email service provider...
What the Engagement Days Metric MeasuresThe Engagement Days metric tracks two things: which contacts you have emailed within the last 30 days, and the average number of days since those contacts la...
This article covers how email content filters work, why emails get filtered to spam, and best practices for improving email deliverability when sending through Keap™.What Is a Content Filter?Conten...
Best PracticesEmail deliverability and platform integrity are a shared responsibility between Thyrv and all users of the platform. By following industry-standard email marketing practices and compl...
In email marketing, spam is often thought of as unsolicited or unwanted email. In practice, however, spam is anything a recipient marks as spam or abusive.Every person you email has the ability to ...
When an email cannot be delivered, it bounces. Understanding why an email bounced helps you take the right corrective action — whether that means cleaning your list, adjusting your email content, o...
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