To effectively reach your customers, consider targeting locations beyond just where your business is physically situated. For instance, if you operate a septic tank company, it's wise to focus on areas where homes commonly rely on septic tanks, rather than solely targeting your local vicinity. Once you've identified your target location, choose a suitable distance radius for your campaign to be displayed.

 

For service-based businesses, target consumers within a radius that aligns with your willingness to travel, considering potential travel costs. If you're a product-based business, concentrate on areas within a distance that customers would be willing to travel to visit your location.

 

Keep in mind that while selecting a larger radius may seem advantageous, it will also spread your campaign budget thinner over a larger area. Therefore, it's essential to strike a balance that aligns with your business needs and objectives.