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Picking locations for Marketing Center campaign

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  • SAMANTHA
    Community Champion
    Budding Conversationalist
    Thryv Employee
    To effectively reach your customers, consider targeting locations beyond just where your business is physically situated. For instance, if you operate a septic tank company, it's wise to focus on areas where homes commonly rely on septic tanks, rather than solely targeting your local vicinity. Once you've identified your target location, choose a suitable distance radius for your campaign to be displayed.
     
    For service-based businesses, target consumers within a radius that aligns with your willingness to travel, considering potential travel costs. If you're a product-based business, concentrate on areas within a distance that customers would be willing to travel to visit your location.
     
    Keep in mind that while selecting a larger radius may seem advantageous, it will also spread your campaign budget thinner over a larger area. Therefore, it's essential to strike a balance that aligns with your business needs and objectives.
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