Does a landing page make a big difference?

• March 27, 2024 17:38

Kennedy Estes

Community Champion

+1 more

When a client has a well-established website, would it still be a good idea to have their campaign go to a landing page?

 

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  John Hearns

  Community Champion

  • March 27, 2024 18:28

  

  

  

  Landing pages convert leads better than websites. Websites tend to be more geared toward providing general information so visitors can learn about a business, while landing pages focus on encouraging potential customers to take action (eg phone call or contact form). To be most effective, landing pages should have simple and clean designs, be easy to read and understand, and provide clear and compelling offers.  

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