Changing the keywords for a campaign
How do I change the keywords for existing campaigns? I am realizing that some keywords work better than others and I would rather change them without creating a brand new campaign.
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To modify the keywords within an existing campaign, there is no need to initiate a new campaign. Please follow these steps for adjustments within the Marketing Center:
- Navigate to the "Campaigns" tab.
- Locate the campaign you wish to amend and select the “View” link adjacent to it.
- Proceed to the "Target Audience" section and click on “View”.
- In the Keywords section, select the “Edit Keywords” button to make necessary changes.
- To access the list of keywords, click on the category names. At the top of this section, you will find an “Add New” button, which enables the insertion of additional keywords.
- To remove any keyword, use the “Remove” button located next to each keyword.
This process ensures precise and efficient management of your campaign's keyword strategy within the Marketing Center.
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