Create a new landing page

1. Go to Marketing > Landing Pages
   
2. Click Create a landing page
3. Select a Template or Start from Scratch
   
4. Name your landing page and click Continue
   
5. Design your landing page
6. Click Next to publish your landing page
   

Share your published landing page

• Landing Page URL: A custom URL is created based on the name you gave your landing page. Copy the link and share it on your social platforms or link to it from your website.
• When you change the name of your page, it will automatically change the ending URL (called a slug)
  
• You can also manually change the slug separately by clicking on the Edit URL
• You can also use your existing website domain by selecting Edit URL, then choosing to Use your existing website domain and following the steps. You'll need to have a subdomain already set up (subdomain.domain.com) before proceeding. Your landing page will now have your domain name (slash) your page name (ex. domain.com/landing-page-name.) Note that the URL may take 48 hours to propagate.
  
  
• Add to your website: You can use a javascript snippet to add an iframe of your landing page to your website. Copy the code and paste it to a page on your website using HTML editing.

Edit a landing page

1. Navigate to Landing pages
2. Click theicon next to the landing page you would like to edit 
3. Select Edit from the dropdown
   
4. Make your edits and click Next
   
5. Click Publish changes to make your new edits live
   

Landing page reporting

You can track the effectiveness of your landing pages based on your page views, unique visitors, and conversion rate.

1. Navigate to Landing pages
2. Click Filter
3. Choose Published from the dropdown
   
4. Review your published landing page statistics
   

Frequently asked questions

How do I follow up with a contact who fills out a landing page?
Landing pages are available in both Easy and Advanced Automations to create automatic follow-up after a contact fills out a landing page.

Are there differences between Pro, & Max landing pages?
Yes, while the building experience is the same, Max customers also have the ability to add additional pages to their landing page. Pro customers are limited to 2 pages, including the thank you page

Can I have different subdomains depending on the landing page?
No, only one subdomain can be created that's shared between all landing pages. 

Will a landing page submission opt-in a contact who has previously opted-out?
No, landing page submissions aren't able to opt-in email addresses who's email status is currently in an opt-out status. If this is needed,
a web form can be used instead.

How the Conversion Rate is calculated?
Conversion Rate is calculated as: (Form Submissions ÷ Unique Visitors) × 100
Unique Visitors = count of distinct visitorId values.
formSubmissions = number of successful form submissions (tracked on landing page)
Note: Conversion Rate is NOT based on number of contacts with the tag. It is purely visitorId-based, not contactId-based. Therefore, a “unique visitor” is not the same as an existing contact in CRM. A single real person may appear as multiple “unique visitors” if they use different devices or browsers, or if storage is cleared.

Why do I see an 85% conversion rate but only 200 tagged contacts in my report? Why doesn't the conversion rate match up with the amount of tagged contact?
Because conversion rate is based on unique visitors, not contacts. Many of those unique visitors may be:

• Same person across devices/browsers
• Returning visitor after clearing storage
• Incognito visits
• Visits where the form was NOT submitted
• Visits via external bots/crawlers (if any)
• Visitors who clicked but didn’t submit
• Visitors who submitted but were not tagged (due to app logic)