Keyword limit
AnsweredI am working with a client on building campaigns. Is there a limit on how many keywords can be added per category in Marketing Center?
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Official comment
Thanks for your question Basil! The answer is no, Marketing Center does not limit the number of keywords in a campaign.
Note that the categories selected do contain a certain number of keywords within them, and Categories are limited to 3. So effectively it is limited that way. However Marketing Center does not impose it's own limits on keywords targeted.
Thank you, and if you have any other questions please leave another comment or post! -
That makes sense. If I use a lot of keywords does that affect the results of my campaign?
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Another great question! In general, using more keywords will "cover more ground" online, spreading your ads to more searches. However, this can potentially spread your budget thinner. You could risk not ranking as well or appearing less often in each keyword, so it may be advisable to target less if this is a concern.
When in doubt, Marketing Center has built in tools for keyword research to inform this. Click Here for a guide on Competitor Tracking to do this keyword research right from within Marketing Center.In addition, we also offer a self-guided course on Marketing Center campaigns which you can access here
Thanks again, and if you have more questions, leave another comment or post!
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