Do you have additional content you would like to display on your online listings, such as product lists, menus, accessibility options, brands, and associations? Would you like to gain more insight into your online listings? Then the Yext Advanced App is the perfect solution for your needs. With this app, you can add valuable additional content to your listings and gain additional analytic reports about your listings' performance. The Yext Advanced App will bring you in-depth analytics on your customer's interactions and focus on wherever you are listed. Yext Advanced gives you additional control and reporting your business needs.
To get started, navigate to the App Market tab and select Yext Advanced. Then select launch this app.
Grant permissions for Yext to access your Thryv account.
You will be brought a screen that will highlight any missing information on your listings. The option to 'optimize' will appear next to each item that is not complete. Information that is already on your listings will show 'complete'. You can select optimize for any field you'd like to add the missing information for or you can select 'take me to my account' at the bottom right-hand corner, to be taken to the Yext dashboard. From the Yext dashboard, you can also add all the missing information plus additional information about the business.
The Yext Dashboard is broken up into three categories: Knowledge Graph, Listings, & Analytics.
The Knowledge Graph dashboard will allow you to review all the information that is live on your online listings. You can also add additional content to really enhance your listings and provide all the important information that consumers really value and that will make your listing stand out from other competitors.
Navigate by using the right-hand menu or scrolling down the page.
Some fields are greyed out. Those fields are pulling from your Thryv software. Those fields can be edited from the business and listings settings in Thryv.
For all the other fields, you can edit and add any content.
New fields available with the Yext Advanced App are the Enhanced Content Lists, FAQs, and Additional Attributes. Add list of products and services available. Add Calendars, Staff Bios, and Menus. Add Specialties, Associations, & Brands.
Add additional content to the Google business listing, including the cover and profile photo, accessibility, amenities, highlights, offerings, payments, planning, and service options.
Add additional content to the business Facebook page. Update the cover and profile picture, the call-to-action.
The Listings dashboard will report which of your listings are live, processing, opted out, and unavailable. It will report engagement with your listings, such as profile views, phone calls, directions requests, and clicks to the website. It will report the percentage of locations search queries are direct, discovery, and branded. This dashboard will also breakdown how your business is found across device, i.e. desktop, mobile phone, and tablet.
The Analytics dashboard provides summaries about your listings activities that you are able to configure and export. Some of the reporting summaries available:
- Listings Profile Views
- Listing Device Usage over time
- Listings Device Usage by Weekday
- *Google View on Search & Maps
- *Google Customer Actions
*Google listing must be synced to pull this reporting data
These additional analytics allow you to really deep dive into how your business is being found online by your clients. You can identify client trends and really get to know how your prospective clients behave online.