Do you have additional content you would like to display on your online listings, such as product lists, menus, accessibility options, brands, and associations? Would you like to gain more insight into your online listings? Then the Yext Advanced App is the perfect solution for your needs. With this app, you can add valuable additional content to your listings and gain additional analytic reports about your listings' performance. The Yext Advanced App will bring you in-depth analytics on your customer's interactions and focus on wherever you are listed. Yext Advanced gives you additional control and reporting your business needs.
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Initial Setup
To get started, navigate to the App Market tab and select Yext Advanced. Then select launch this app.
Grant permissions for Yext to access your Thryv account.
You will be brought a screen that will highlight any missing information on your listings. The option to 'optimize' will appear next to each item that is not complete. Information that is already on your listings will show 'complete'. You can select optimize for any field you'd like to add the missing information for or you can select 'take me to my account' at the bottom right-hand corner, to be taken to the Yext dashboard. From the Yext dashboard, you can also add all the missing information plus additional information about the business.
The Yext Dashboard is broken up into three categories: Knowledge Graph, Listings, & Analytics.
Knowledge Graph
The Knowledge Graph dashboard will allow you to review all the information that is live on your online listings. You can also add additional content to really enhance your listings and provide all the important information that consumers really value and that will make your listing stand out from other competitors.
Navigate by using the right-hand menu or scrolling down the page.
Some fields are greyed out. Those fields are pulling from your Thryv software. Those fields can be edited from the business and listings settings in Thryv.
For all the other fields, you can edit and add any content.
Yext Advanced is also the place to go to Add Photos to your listing. A detailed photo gallery is one of the best ways to help your listing rank well and catch the eyes of your searchers. to add your photos, scroll down to the section Media and click on Click To Add. You can upload photos from your device or provide links to the images. Remember, more images is almost always better. Some good photos to use are pictures of your business location, inside and out, if applicable, samples of your product or service, and business logos.
Fields that are only available with the Yext Advanced App are the Enhanced Content Lists, FAQs, and Additional Attributes. Add a list of products and services available. Add Calendars, Staff Bios, and Menus. Add Specialties, Associations, & Brands.
Add additional content to the Google business listing, including the cover and profile photo, accessibility, amenities, highlights, offerings, payments, planning, and service options.
Add additional content to the business Facebook page. Update the cover and profile picture, the call-to-action.
Listings
The Listings dashboard will report which of your listings are live, processing, opted out, and unavailable. It will report engagement with your listings, such as profile views, phone calls, directions requests, and clicks to the website. It will report the percentage of locations search queries are direct, discovery, and branded. This dashboard will also break down how your business is found across devices, i.e. desktop, mobile phone, and tablet.
Connect Google My Business
To connect your verified Google My Business Page, click on Optimize next to Connect To Google My Business. (Only complete this step if you already had a verified Google My Business listing prior to purchasing Thryv).
If Optimize does not appear, then click on Take Me To My Account in the bottom right corner.
Then, navigate to Listings on the top bar.
Click on Locations on the top bar, then scroll down until you see the Google My Business icon
Scroll down again until you see the link that says Link Your Google My Business Account and click on it.
You will be prompted to sign in to the Gmail account that manages the GMB listing. Click on Sign In With Google to sign in.
Once you are signed in, select the verified listing you would like to sync, and it will be connected to your Thryv listings. Are you interested in optimizing your Google My Business listing to rank better on Google? Click Here to fill out all of the information on your Google My Business profile!
Connect Facebook
To connect your Facebook page, click on Optimize next to Connect to Facebook
You will then be prompted to sign in to Facebook. Make sure you are signing into the personal profile that manages the business page. (Note: This is not giving Thryv or Yext permission to take action on your personal page in any way. It is just needed to gain access to the business page).
If Optimize does not appear, then click on Take Me To My Account in the bottom right corner.
Then, navigate to Listings on the top bar.
Click on Locations on the top bar, then scroll down until you find Facebook. Click on Set Up on the right.
This will connect the Listing section of your Business Facebook page to your Yext profile within Thryv. (Note: This is not the same access needed for posting if your plan included managed social content. To give admin rights to Thryv please call support at 844-998-4798 for assistance). Interested in using Thryv to post to Facebook as well? Click Here for our guide to Facebook posting!
Analytics
The Analytics dashboard provides summaries about your listings activities that you are able to configure and export. Some of the reporting summaries available:
- Listings Profile Views
- Listing Device Usage over time
- Listings Device Usage by Weekday
- *Google View on Search & Maps
- *Google Customer Actions
*Google listing must be synced to pull this reporting data
These additional analytics allow you to really deep dive into how your business is being found online by your clients. You can identify client trends and really get to know how your prospective clients behave online.
