Thryv Leads is the perfect complement to your Thryv Software purchase and we want to make sure you are getting all the answers you need. Our most frequently asked questions about Thryv Leads are organized for you below.
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What is Thryv Leads? Thryv Leads is an omnichannel ad that delivers your leads directly to your Thryv software.
Does Thryv Leads bill via invoice? No. Thryv with Thryv Leads exclusively bills via credit card or ACH.
How do I know if I’ve got a Facebook Business Page vs. Personal Profile to use for Thryv Leads? There is a quick method for determining the difference: check to see if a person can “Follow” the page. If they can “Follow” the page then you have discovered a Business Page. Conversely, Personal Profiles allow you to “add friend” only. While there are other ways to differentiate, this is the simplest way.
Why is it important to have a Facebook Business Page vs. Personal Profile? Thryv Leads utilizes content from a client’s Facebook Business Page, not a Personal Profile. Without a Facebook Business Page, Thryv Leads cannot utilize Social advertising as a channel.
What happens if I do not have a Facebook Business Page? If you do not have a Facebook Business Page, you can still purchase Thryv Leads, but will not have the Social channel of advertising enabled. Media spend will automatically allocate across alternative channels.
Why are my Social ads not illustrating photos? The Social ad pulls the logo directly from the Facebook Business Page. If there are no photos on the Facebook Business Page, none will auto-populate.
Can I run Thryv Leads with only a Facebook Business Page alone? Technically, Thryv Leads can run off of a Facebook Business Page alone, but it is not recommended. NOTE: It is critical that the Facebook content is robust enough to supply meaningful content to the Hosted Landing Page for optimal performance.
Does Thryv Leads offer a lead volume guarantee? The estimate is an annual lead target, and designed to offer an idea of historical performance stemming from similar types of businesses. While every effort is made to achieve the target, there is no guarantee of lead volume to each individual client, monthly or annually.
How does reporting for Thryv Leads work? You can access your Thryv Leads reporting from a button right inside of your Thryv.
Do all lead sources get different telephone call tracking numbers, CTNs? Thryv Leads utilizes a CTN for each lead source, which assists the machine learning’s optimization efforts.
Why do we need brand ads for Thryv Leads? Shoppers don’t always buy on their first search. -Especially brand new buyers! Instead, they often do a product or service search, consider their options over time, and then look for a very specific business name, or brand ad. Thryv Leads’ OMNI channel marketing increases your brand awareness and level of comfort by serving up ads to that specific shopper via multiple advertising channels.
What might cause a Thryv Leads program to underperform against the estimated lead volume? There are a number of variables that play a role in under-performance of a program, including, but not limited to, seasonality demands, competition in the marketplace, or machine learning’s exposure to data intelligence. If you have any concerns, you can contact our Thryv Leads Support team at email@example.com for assistance.
If a shopper sends an email, a form fill, and also calls the business from a Thryv Lead Call Tracking Number, will it create multiple leads in Thryv? Yes. Each shopper’s attempt to reach a business owner is valuable. So each qualified contact from a shopper can be classified as a lead, unless the repeat shopper utilizes a non-Thryv Leads call tracking number, or alternative form fill solution or email address.
What is a Native ad? Native ads often appear as an ad for a given website’s “recommended content” or “promoted content”. They are more subtle and less obvious that they are actually advertisements. Native ads appear natural and appropriately placed on an online property. To that end, the Native ads generally mimic, support, compliment or are related in some way to the surrounding articles and pages. For example, a Native ad for a mountain bike business might be placed on the page of an article about mountain biking on the National Bicycle Association’s website or an online Mt. Bike Magazine.
Why can’t I find my Thryv Leads ad on Google? Pay Per Click (PPC) on Google is not a subscription solution that guarantees an always-on, or vanity, ad placement. More importantly, Thryv Leads strategically uses various ad channels, and at different times, to nurture shoppers to connect with your business.
How might Thryv Leads use Video ads? Video ads are placed on a variety of Video inventory properties to appeal to visual consumers. Designed to drive leads, Video ads emphasize the business’ brand and contact information.
How does Machine Learning work with seasonal businesses? Machine Learning observes user’s behavior, gathers and sort the information, and then pivots to proactively optimize the publication of OMNI channel media options, in order to maximize the volume of lead opportunities when in demand.
Is there a way to listen to the recorded calls? Your recorded phone calls will be available for your review via Thryv Leads online reports.
What does the term “Exposures” mean, in reference to the Thryv Leads online reports? The term “Exposures” suggests that we show your business to a certain volume of potential shoppers.
What does the term “Opportunities” mean, in reference to the Thryv Leads online reports? The term “Opportunities” is a shopper that cannot be absolutely identified. Instead, they are a click, follow, share, like, map, print coupon, driving directions, etc.
What does the term “Calls” technically mean, in reference to the Thryv Leads online reports? In the Thryv Leads online reports, the term “Calls” is made up of all form fills, emails and phone calls.
What does the term “Qualified Contact” technically mean, in reference to the Thryv Leads online reports? The term “Qualified Contact” is a call that has a high probability of being a meaningful conversation between the business party and the caller, and for a minimum of 30 seconds from the time the call is answered. This could be a conversation between two people or even a voice mail, because let’s face it, we don’t want to miss out on those leads. Last, it is any form fill or email that can be attributed to a valid email address.
Why might my Thryv Leads Cost Per Lead (CPL) be higher than an alternative solution’s estimate? Thryv Leads’ definition of a lead, or “Qualified Contact,” is more stringent than just any kind of lead. We hold ourselves to a higher standard, only counting a 30 second or greater, meaningful phone call, as well as emails and form fills. Any time the bar is raised to define a lead, the cost to deliver that CPL increases.
Why am I receiving activity from websites that seem to be outside of my selected advertising geography? Imagine a situation where someone lives in Orange County, CA, but was born and raised in New York. It’s reasonable that they may prefer to read the NY Times website. To that end, it is possible that a web, mobile, display or video ad for an Orange County selected geography may be presented on the New York Times website to a person getting online and looking at NYTimes.com, while located in Orange County, CA.
Does the Thryv Leads budget run out or is it always on? There are Thryv Leads subscription properties that Thryv Leads may use that are, by nature, always on; but this is not the case for all media channels.
Can you explain what product mix is incorporated at different spend levels with Thryv Leads? Thryv Leads reserves the right for flexibility to dip into our entire bucket of lead sources, in order to maximize OMNI-Channel efforts and Qualified Contact lead volumes. To that end, we have adopted the policy to emphasize the concept of helping prospects that are lead source agnostic.
What discounts are offered for Thryv Leads? Thryv Leads does not offer any discounts. If the budget does not fit your needs, your business advisor can discuss alternative options with you.
What is the minimum spend investment for Thryv Leads? Thryv Leads now offers custom minimum and maximum spend levels for each individual client. The spend thresholds are directly associated with our ability to effectively deliver meaningful leads. Your min or max spend can be determined during a consultation with your business advisor.
Process, Rules, & Requirements
What happens if I to make a change? If you have a needed change to your Thryv Leads program you should connect with your Service Specialist, or Support@thryv.com, who can help assist you.
Does Thryv Leads offer variable or short contract terms? Thryv Leads contract terms are a minimum of 6 months for your convenience. After 6 months, the program automatically renews for another 6 months and will keep auto-renewing until you request a change.
Can I pause my Thryv Leads program temporarily? This feature is not available today.
If I can’t advertise because of my type of business, is there an exception review process? In some cases, we will consider an exception submitted by your Business Advisor.
What do I do if I’m not receiving the lead volume that was estimated? If you need to request attention to the lead volume performance, the escalation should be submitted to your Service Specialist or Support@thryv.com.
Can I make seasonal changes to my Thryv Leads program? Thryv Leads’ machine learning will observe the demand for seasonal areas of focus and drive leads where the demand is. You are always welcome to request changes, however, via your Service Specialist or Support@thryv.com.
How often can I review my reports? The Thryv Leads reported information is available 24/7 and is updated dailyHow can I implement Thryv Leads along with an independent Search ad order? Thryv Leads policy is that you should either buy Thryv Leads or SEM, so you are not competing with yourself in Search Properties, and unnecessarily driving up PPC costs.
Does Thryv Leads use Dynamic Number Insertion (DNI) technology? No.
Am I guaranteed appearance on any particular site or search engine? The estimate is an annual lead target and designed to offer you an idea of historical performance stemming from our current client base. While every effort is made to achieve the target, there is no guarantee of lead volume, monthly or annually.
Can I restrict appearance on any particular site or search engine? No.
Are Thryv Leads estimates guaranteed? The estimate is an annual lead target and designed to offer you an idea of historical performance stemming from our current client base. While every effort is made to achieve the target, there is no guarantee of lead volume to each individual client, monthly or annually.
How do I upgrade my Thryv Leads program? A lead volume increase, or upgrade to your Thryv Leads program, can be accomplished from within your Thryv Leads Reporting Dashboard. Go to 'Budget Estimate' and select the number of additional qualified contact you would like.
What is the Thryv Leads contract term? Thryv Leads contract terms are a minimum 6 months for your convenience. After 6 months, the program automatically renews for another 6 months and will keep auto renewing until you request a change.
May I add/replace the Thryv Leads video with my Thryv video? Our current version of Thryv Leads does not support this request.
For the Thryv Leads proxy website, can we use the Thryv Client Portal URL? This is not recommended.
Can I select or omit certain lead sources? Thryv Leads uses an OMNI channel approach to make shoppers aware of your business, to become informed about your business, and then makes your business’ contact information available to the shoppers when they finally decide to connect with you. The flexibility of a multi-platform strategy is necessary to effectively deliver qualified contacts.
Can Thryv Leads change from Landing Page to Proxy, and visa versa? Thryv Leads’ optimization engine utilizes all necessary levers, including changing from Landing Page to Proxy and visa versa, in order to deliver the estimated leads.
Can I buy multiple Thryv Leads packages? Three criteria must be met in order to buy multiple Thryv Leads packages. Each order must have: 1. its own Thryv CRM purchase; 2. its own unique website URL to deep link and potentially proxy; 3. its independent geography to target;
Does the estimate expire after 14 days? The client proposal email is good for 14 days. After 14 days, the estimate will automatically refresh.
Do I have to have a website to buy Thryv Leads? Technically, Thryv Leads is capable of building out a proposal via the Facebook Business Page. However, it is not at all recommended.
Can I submit a request, after the launch of the Thryv Leads program, to proxy a different website or add a Facebook page? Yes. This is accomplished by working with your Service Specialist.
Can I add or eliminate a category, geography, keyword, ad schedule from the existing Thryv Leads program? In almost all cases, yes, and this is accomplished by working with your Service Specialist.
What kind of efforts are in place to protect Thryv Leads against fraudulent clicks? There are two levels of protection. Thryv Leads monitors and uses both human and automated processes to shut down any sites that are deemed as allowing “non-human” traffic and will suspend or terminate these sources at our discretion. Further, fraudulent conversions and clicks are detected/deleted if more than 1 conversion/click with the same IP Address, Ad Unit, Site/App and Browser occurs within 30 minutes. That IP Address, Ad Unit, Site/App and Browser continue to be marked as fraud for 7 days. If fraudulent conversions/clicks for an IP Address, Ad Unit, Site/App and Browser continue to come in during that 7 days, we will update their date/time stamp so as to stay in the fraud system for as long as they continue to come in.
How do I lock in the estimate? For Thryv Leads, the saved proposal will lock in the estimate for 14 calendar days.
When can I upgrade my budget for my Thryv Leads? The upgrade slider boost tool will be available for any Thryv Leads program after the program has a minimum of 40 days of performance history and are performing at or above the lead target.
Can I temporarily boost my existing Thryv Leads’ lead volume? Now our clients can opt for a 1 month added boost of Thryv Leads. The slider boost tool to address this will be available for any Thryv Leads program after we have a minimum of 40 days of performance history and are performing at or above lead target.
Can a prospect sample Thryv Leads using the Thryv Leads slider boost tool option? No. 6 months is the minimum term for a Thryv Leads order, so any shorter term contracts are not available. This period of time allows your program to optimize, fine tuning the multi-channel approach and efficiently driving qualified contacts to your business.
What is the minimum Thryv product to qualify for a Thryv Leads order? All Thryv Leads products must be accompanied by a Thryv package.
Who is the target audience for Thryv Leads? Thryv Leads’ target audience are small businesses, who do not want to be consumed with the complexity of researching, setting up, and managing digital advertising, yet want the benefits of sophisticated advertising that works synergistically as an integrated solution, and seamlessly cooperates with their Customer Relationship Management tool, Thryv. These types of businesses are seeking a simple solution that addresses complex advertising challenges with the technical prowess of machine learning.
What are the benefits of Thryv Leads vs standalone or a-la-carte ads? Thryv Leads is an integrated lead generating solution that uses multiple lead sources. We apply machine learning to each client’s program, maximizing the science of intelligently attract shoppers for your business.
For even more information, see https://www.thryv.com/leads/
Still need assistance? Contact us at firstname.lastname@example.org