326 million people are using Twitter every single day, sending over 500 million tweets daily, according to recent statistics. (Source: Hootsuite) When you joined Twitter, you became a part of the 65% of other B2C businesses that are marketing there. With so many tweets, we want to help you optimize your experience on this busy platform, doing the most to stay in touch with your customers online.
Make sure you check out our article on connecting social platforms in Thryv, so you can easily maneuver through using Twitter.
Once you're connected, you can schedule your tweets using our content repository of over 500,000 pieces of content, or create your own. Our High-Thryv Recommendation is to create a posting plan, which you can read about here.
So, what cool things should you be doing as a business owner on Twitter?
Update Your Bio
Your bio on Twitter is very important in attracting users to your profile. It's the first thing that potential followers will check to learn about who you are, and what you do. You can even insert relevant hashtags for your industry, which serves as a link where people are able to find you. In our example above, you'll see we used #smallbiz - you may use something like #plumbing, #landscaping or #salons in your own bio.
Pin a Tweet
Pin at tweet to the top of your profile page. It should be a popular and engaging piece of content or even a link to your website or fantastic photo. You can pin a tweet by first creating the tweet, going to your profile page, clicking on the downward facing arrow of the tweet you'd like to pin, and selecting "Pin to Profile":
Cross Promote Your Twitter Account
Places you should be sharing your Twitter Account to gain more followers:
- Your Website
- Your Facebook Business Page
- Your Instagram
- Your Email List
- PPC Campaigns
Use Our Tools
If you are a Thryv Plus customer or above, you'll not only have access to connecting your Twitter account (along with four other profiles) to your Thryv software, but we provide you with additional tools that can really help you to optimize your profile. The first one we want to share with you is the "Search Tweets" feature. Once you've connected your Twitter account, you'll be able to see this under Conversations>Discovery>Search Tweets.
Here, you'll use a keyword to search for tweets relevant to your business. One of the top ways to grow your following on Twitter is by connecting with other users with RT's (retweets), marking a favorite tweet (hearts), and commenting.
In the below example, we performed a search for "plumbing." You have the option to either reply or RT directly from your Thryv! Go on and connect with other users and start some conversations about your business!
Another way you can use our Thryv Twitter Tools to help you grow your following is by searching for people on Twitter that are related to your industry. You can find this section under Conversations>Discovery>Search People.
In this example, we performed a search for people who are connected to the topic "Salon." When you follow others, they tend to follow back. Test some keyword searches using this tool and see who you can connect and learn from on Twitter. Recommending other Twitter users will also help you grow your following.
Other Key Tips
- Follow all users that mention you
- Tweet famous & inspirational quotes (you can schedule these for months at a time using your Thryv software!)
- Test out promoted Tweets - for more on this see Twitter Ads
- Tweet at least once per day, but know that a tweet dies after about 2 minutes, so don't be afraid to tweet up to 4x per day!
- Engage with your audience - don't leave a potential customer hanging. Remember, social users, are ready-to-buy!
- Get involved with Twitter Chats
- Ask relevant questions and run polls
- Remember to @mention other users
- Tweet trending events and breaking news in your industry. Keep in mind that you should be sharing something notable 80% of the time, and only selling 20% of the time on any social media network.
- Use visuals such as video or high-quality images.
Are you ready to chat about how you're using Twitter to connect with your potential customers? Join the conversation in our Community!