• Bridal Palace was having issues keeping in touch with clients and managing multiple staff calendars and appointments.
• Houda, the business owner, used Thryv to send thousands of campaigns and manage her staff calendars and appointments.
• Today, she can reach thousands of clients and accept appointments online with just a few clicks of her mouse!

Houda Jamaleddime of Bellevue, Washington, has been the owner of Bridal Palace for over 25 years. She had tried other software to help streamline her business operations before, but she soon realized that she was combining them to get what she needed. Using multiple software was becoming confusing, and even worse; more expensive. It was then that Houda turned to Thryv, the all-in-one business automation software, to pull everything together.

When we asked Houda about her favorite feature in Thryv, she had a lot to tell us! "My calendar is my lifeline. Thryv helps to keep my staff on time and aware of everyone's appointments, so we never overbook. Our email campaigns are also crucial because I can easily send hundreds of messages at once to all of the potential leads that we pick up at the various bridal shows. I get the best return by clicking a few buttons and sending an email campaign. It's wonderful!" To take it to the next level, Houda also uses custom fields and tags for potential leads so she can target her email campaigns to a particular city, group, or bridal show. The campaign analytics also tell her, with detail, who engaged with her email offer, clicked on it, or ignored it entirely.

Houda tells us "I can lock my door at the end of the day and know that my clients can make an appointment with me whenever they want and we will be able to take care of them. I also love the peace of mind in knowing that I can send a large email campaign and my clients will get it." Being a power user of our Thryv Mobile App means that appointments, requests, and responses to email campaigns are checked on-the-go - whether it's another bridal show, on vacation, or being home with her family.

Bridal Palace plans to continue using appointments, email campaigns, tags, and custom fields to create and build close relationships with their clients and help them plan the most special day of their lives.