Today, social media for business isn’t an option. Businesses without a social media presence are missing a tremendous opportunity to engage with their customers. Thryv empowers you to build relationships with customers where they live, meet and play – on social media.

To view your social metrics navigate to Social Content on the left navigation and click on Location>Insights.

Social Insights

What Does This All Mean?

Social Icons:

• Facebook:
  • You'll see how many page likes you have on your Facebook Business Page.
  • Reach: This is the unique number of people who have seen your social content on your Facebook page.
  • Engaged: This is the amount of unique visitors that have either reacted, shared, or commented on your social content.
• Twitter:
  • You'll see how many followers you have on Twitter.
  • Reach: This is the measure of how many unique Twitter accounts you have reached with your content.
  • Engaged: This is the amount of likes and retweets you have received.
• Google Posts:
  • Note: G+ was decommissioned April 2nd.
  • You'll see how many posts received a like on Google Posts.
  • You'll also see how many comments were received on your content.
• LinkedIn:
  • You'll see how many followers you have on your Company LinkedIn page.
  • Post Likes: This is how many likes you have received on your social content.
  • Comments: This is how many comments you have on your posted content.
• Instagram:
  • You'll see how many followers you have on Instagram.
  • Post Likes: This is how many likes you have received on your social content.
  • Comments: This is how many comments you have on your posted content.

Content Status:

This area of your Social Media Dashboard indicates how many posts you have scheduled to go out to your social channels. Anything Pending will need your approval, while rejected or failed means you may have to reconnect your social platforms to Thryv again. More information on that can be found here.

Fan & Engagement Demographics:

This section will indicate how many men and women in a variety of age groups are interacting with your social media channels.

Engagement Sentiment:

This tool is an excellent way to monitor your social feedback. For example, if a customer leaves a negative comment, the bar will show a 1 under "Negative", indicating that there is something negative you should respond to. Your goal should be to have the ticker pushed as far to the right as possible!

Peak Time:

Peak time is used for Facebook only, though not otherwise indicated. It will show you the times of day you have the most users interacting with your Facebook content. This is very helpful when you are scheduling your own content, as best practices are to post content as close to your highest peak time as possible to get the most reach.

Engagement Status:

This shows you how many people, overall, have engaged with your content. This area is a work in progress, so our High-Thryv recommendation is to notate your engagement status under each individual  social platform.

We hope this article helps you get the most out of your social!