What if I don't have a website?
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties
Your terms and conditions need to make clear to your customers that they will be able to both opt in and out of receiving SMS messages from your business, and how to do so, and any other effects that could arise from their participation in receiving SMS messages from your business.
Example verbiage for SMS terms:
Customers will opt-in to the campaign by texting keyword (specify keyword here) to the number provided (85100). Message frequency varies. Message and data rates may apply.
For help, reply HELP to any message or call/email (Provide customer support info here)
Reply STOP to any message to opt-out.
It is also a requirement made by cell phone carriers to include the following disclaimer in your terms and conditions:
"Carriers are not liable for delayed or undelivered messages."
The reason for this disclaimer being included is that there is a multitude of reasons why an SMS message may not be delivered, and no cell phone carrier guarantees that all messages will be delivered.