Create a Marketing Center Campaign

 

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1. Start from Dashboard

 

2. Click on Marketing

 

 

 

 

3. Click on Marketing Center

 

 

 

 

4. Click on Campaigns

 

 

 

 

5. Click on Create New

 

 

 

 

6. Select your Campaign Goal

Build Brand Awareness: focuses more on Social nd Display Ads

Increase Conversions: focuses more on paid search ads on site like Google, Yahoo, and Bing

 

*click the gray circle next to each to learn more

 

 

 

 

7. Enter your Daily Budget and Campaign Title

*Note: later in the process, the daily budget will be allocated across the various advertising channels on a daily basis

 

 

 

 

8. Click on Continue

 

 

 

 

9. Select your target audience by entering the desired location and select the radius

 

 

 

 

10. Select up to 3 categories, up to 3 Audiences and the age group of your audience

 

 

 

 

11. Click Edit Keywords to view/edit the pre-selected keywords

 

 

 

 

12. Click on the individual options to view all keywords in that category. Then click Close

 

 

 

 

13. Click on Continue

 

 

 

 

14. Customize your Ad by adding your image, an Ad Headline, updating the Description, and selecting the Call to Action option

*You can preview your ads in the Ad Preview box for Search, Web, Mobile, and Social

 

 

 

15. Click on Continue

 

 

 

 

16. Select your Landing Page Template

 

 

17. Edit your landing page by using the drag and drop option on the right sidebar

 

 

 

18. Click on SAVE to save the changes to your Landing Page

 

 

 

 

19. Click on Continue

 

 

 

 

20. Choose your daily budget and the start/end date of the campaign. Toggle to option to run the campaign continually

 

 

 

 

21. Allocate your budget across the various channels available. Be sure to "Refresh Estimates" after each change. Click Continue to the next screen to enter your payment information , Review and Launch the Campaign.

Note: Marketing Center will automatically charge your card on file to run your campaigns for 30 days, no matter how long they are scheduled. Any unused funds will remain in your bank. When your bank is down to the amount of money needed to fund your campaigns for 5 more days, Marketing Center will automatically charge your card on file to replenish funds to the amount needed to fund your campaigns for the next 30 days.

 

22. Finally, confirm the details of your campaign, and once you're ready, click on Launch Campaign.